Last updated on December 17th, 2021
Finding, recognising and understanding the value in sports betting is an integral component towards finding success.
While it can be quite the challenge to find value due to the betting companies possessing so many tools and methods to give them an edge, there’s still ways to even the playing field.
Trying to be a profitable punter? Check out our guide to becoming a professional sports bettor.
How to find value in sports betting?
Defining a value pick is basically where the chance of an event occurring is greater than the odds attached to it. Inherently, finding value is easier said than done, especially in sports where many factors can impact the outcome of matches, but if you do your research, have a fantastic knowledge of whatever you’re betting on and develop your value spotting capacity you’ll be on your way to making profit.
Courtesy of Football Data
This will often lead you down the path of how useful backing underdogs can be, as these less fancied teams or players can often be underrated for their potential for victory. So if the conditions are in place where an upset appears on the cards, and it represents value, you should have faith in your selection and back yourself.
Moreover, if you specialise in a certain sport, your ability to spot this type of value, and value in general, will obviously enhance, thus increasing your chances of winning. Having a sound knowledge of lower leagues and lesser known markets can therefore hold you in good stead to spot some value, as certain details may not be taken into account by some bookies.
Courtesy of Rebel Betting
One tactic that’s very beneficial but extremely time consuming can be to look at the upcoming matches of your chosen sport and formulate your own odds on selections that appeal to you and see how they stack up against the bookmakers’ odds. This then gives you an idea of what you’d be prepared to bet on and if you think it has a strong probability of occurring. You can then refer back to the given odds and see if any value is present. It’s then worthwhile to review and analyse your results to see what conclusions to draw that could potentially end up helping you in the long run.
Courtesy of Football Data
Although this seems like a draining exercise, there’s no doubting what a useful tool this can be for you if you’re willing to dedicate time and effort into doing it right.
Seeing as obtaining value is a key foundation towards determining if you’ll be a successful bettor, it’s an area that should always be explored if you’re serious about being profitable. While it may seem daunting in the beginning, if you’re patient, persistent, have confidence in yourself, don’t get deterred by losses and do your due diligence, there’s every reason to suggest you’ll be a competent value finder before too long.